I'm a bit new to this, and I started working at a small TV station recently. I've read a little bit but I'm still confused. Does the CALM act passed in 2010 apply to commercials I make? How do I measure my ads and what maximum value can I hit? Should I get the other commercial producers to also comply, or does it not matter?
1 Answer
Although I am not a lawyer, I believe that the CALM act does apply to commercials, either the ones you produce in-house or the one provided by a third party (as I suppose you are in the US).
For the technical aspects of achieving such compliance, the ATSC A/85:2013 seems a good starting point.