I've been asked to provide the sound to the logo of a pretty big company. When I say "sound logo" I mean an Intel kinda thing. They are asking for a global license, so the logo will go into TV ads, internet ads, infographics, ... all over the world. However, I have never done anything like this before, so I am not too sure on how much I should charge them.
I came up with an idea on music rates for this sorts of campaigns (by the way, the PRS music license webpage is a pretty great source for that), but I have no idea for the logo alone.
Here are the info that might give you an idea:
- it's a global company with more than 3000 retail stores in more than 20 countries
- they have ≈1 billion dollars revenue
- the ≈2/3 seconds logo will be present in TV and internet ads in all continents
Any clue on how much I should charge, considering I am not a well known sound designer/composer?
Best!