Does anybody know the voice effect used in this video. Please I've been searching for over a year. I love this effect but I can't get an answer to as what it's called. Here is the link:
First made popular in the late 90s on Cher's "Believe"
The product was initially designed to mask slight imperfections in a singer's pitching, but it was discovered that by turning everything up as hard & fast as it would go, a new effect could be created, making the voice sound synthesised.
Since the original Auto-Tune, there have been many similar products made, including Melodyne which allows you to completely re-draw the pitches & durations, including duplicating pitches to make harmonies - & may actually be the tool used on that track. It's hard to tell which is which by ear alone.
