We use EML on our SSL parts. In addition to cleaning contacts, it also lubes the whole mechanism. I use DeOxit mainly to clean faders and then apply the deoxit lube on the fader rail (for instance, your D-Command Penny-Gilles).
Never tried DeOxit on knobs before maybe because of the lack of self built lube, and the fact that the spray actually helps the solution to get inside the pot. Specially for enclosed pots.
I would first apply some compressed air though. Remember to keep the can right up, and exercise the pot after applying.
Remember - Gravity is your friend. So if you can even have the knob in a way that allows you to squirt the DeOxit or EML or IPA from the top, the better!
If the thing doesn't really do the trick (still has some residue on it) go for something a bit more abrasive like IPA (isopropanyl) but then re-apply EML for the lube factor.
EDIT: decided to make an edit here after reading @BenV link - Do not use anything like WD-40. When I mean lube, it's a very thin layer that it's left there, non abrasive and non-sticky, nothing like WD40! Just making something clear before it becomes source of confusion!