They have achieved their goal: We talk about it.
"get a man bag" classic - has to be a joke ;)
After 15ms of just astounding joy, yeh it must be :P Although what really annoyed me, was they went to the lengths of saying its a lightening adapter, which isn't even true for the iXY (and god I want it to be)
Definitely an April fool.
Naaaaaaah...looks legit to me ;-)
They release this video 1 day before the April Fools, it has to be one!