Hi All, I'm a long time lurker, first time poster, so thanks for all the great advice I've absorbed from you all already.
I'm designing / mixing some trailers specifically for the internet, and was wondering if anyone had any words of wisdom.
Mainly, I can't decide whether it's best to go down the advert / music route of compressing everything to hell to make sure my trailers stand out against everything else that's out there, or to actually embrace some dynamic range and create a better sounding stand-alone mix (whilst knowing full well if someone doesn't adjust their volume, it's going to sound rubbish compared to the metal they're listening to on youtube.)
I'm guessing there's no point in mixing to -10dBFS or such, but other than that I'm undecided on a lot of things. Personally, I'm in the habit of adjusting my listening level for everything I hear on the net, but does the average person do that too? I've no idea.
Any wise words?