I've been tasked with sound design for a commercial (for Web), where the final mix should sound, in the client's words, 'like it was filmed with a mobile phone. I.e. lo-fi, but not too much. It should however, not at all sound like a TV commercial".
The cut I've been given have embedded (camera)audio that already sounds, well, bad. This is my source audio. So I don't think I will have to go far to get it sounding lo fi. I do however have to make a sound for a pop-up logo and text.
Which process(es) would you use to degrade the audio to that 'mobile phone' quality ?
Would you mix the logo and text sfx to the same quality as the other elements or would you have it 'placed above' the rest of the mix(including foleys, raw audio etc) ?
My approach would be to do all the foleys and spot fx, with emphasis on the main actions (the character dive bombs into a pool, for instance), mix it down at high quality and then export to and then back from iMovie on my iPhone to get that nasty sound. Then I'd do a second mix with the sound design elements on top and mix that down at high quality again.