A good digital signal should either get there or not. Minor differences in cable quality are not going to have any impact at all other than latency. Latency is simply the delay in how long it takes to get to point a to point b and won't impact the sound quality significantly. USB is a digital signal, so a "premium" USB cable is a load of crap. There is no real difference between a well made $2 USB cable and a $50 premium one. You get the exact same result.
If the cable is too long or improperly shielded and you use a transfer mode that doesn't have packet retry, it's possible that cable induced jitter (ones being detected as zeros and vice versa) could result in packet loss which would impact the sound, but you should be able to detect if that is happening and a buffering format that can retry packets will prevent any impact from this, however that increases latency. If you absolutely need super low latency, then it might make a difference, but otherwise, not so much.
For analog signals on the other hand, it's a very different situation, though the "premium" cables are rarely, if ever, worth the cost, even in the professional market.
As for the reviews, they work better in those cases because they are paid by the manufacturer from the boat loads of profit that they make when a sucker buys a cable that cost them $.50 to make for $500. The review just reads like something someone in a poorly thought out marketing department wrote. It's an ad not a review. (Update: One of the reviews appeared like it could potentially be legit, but they were also talking about using it in ultra-low latency environments and I'm still not sure that I buy that the reviewer knew what he was listening for. It wouldn't be the first time that placebo effects impacted the perceived listening experience. Until they can identify which cable is which in a blind test, I don't buy in to it, certainly not for sound quality, maybe for latency. (Though even that I kind of doubt.)